Deep Creek Vacation Rental Market Update

 

Deep Creek Vacation Rental Market Update

For Taylor-Made owners, the Deep Creek Lake vacation rental market is experiencing an excellent first quarter for the 2018 fiscal year. It has been exciting to see the growth in the variety of vacation rentals available to vacationers in recent years.

Summer is always a popular time to visit, and our occupancy levels were 39% more than in 2016. Fall travel to the area is also on the rise. By mid summer, our September 2017 reservations were already 9% ahead of last year, and we finished that month with an overall 14% increase in stays.

Aggressive marketing, that includes distribution of Taylor-Made homes on Booking.com and Air BNB, coupled with the post-Labor Day start for Maryland schools contributed to driving more reservations during this time.

Because of the later start for MD schools, we tested out extending prime summer season rates by one week. There was no negative impact, so we will continue with this to maximize owner revenue.

Over the years, we have shifted our focus to more online channels. They are more easily trackable. That gives us a better idea of where marketing dollars are best spent in order to benefit our home owners.

“We appreciate all of your efforts to market our property Ski Shore. 2017 has had the highest rental income we have had in 19 years.” ~ Ski Shore Owners

Deep Creek Vacation Rental Market Update Continue reading Deep Creek Vacation Rental Market Update

VRMA has a New President Elect!

The Vacation Rental Management Association (VRMA) has a new President-Elect – our very own Jodi Taylor Refosco!

Jodi started Taylor-Made Deep Creek Vacations & Sales in 2008 with her husband, Joe, and her brother, Chad. Since then, we have added a real estate division and have become the largest vacation rental manager at Deep Creek Lake.

VRMA

With twenty years of experience, she knows the vacation rental industry inside and out. Currently, she supervises the reservations, owner relations and marketing departments along with bringing on new home owners. Continue reading VRMA has a New President Elect!

Top Tips for Deep Creek Vacation Rental Owners

Deep Creek Vacation Rentals

Many people who love vacationing at Deep Creek Lake dream of one day owning a home here. Putting your home on the vacation rental market can make the cost of a second home more affordable.

Deep Creek vacation rental owners want to be sure their home rents well. There are important things to know so that you can maximize your income. Things like location, amenities and size should play a key role in the decision making process.

Invest in the Right Amenities

Speaking of amenities, we have done the research for you so that you know exactly what vacationers are looking for. We analyzed searches performed on our website during a six month timeframe and determined that hot tubs, WiFi and air conditioning are the most popular among our guests.

Deep Creek Vacation Rental Owners

Hot Tubs are the #1 requested amenity. 15% of searches include this year round feature, and it is the reason many choose a particular property.

Wifi is a necessity for today’s traveler. It is looked at as a “utility” like electricity. Guests need to stay connected to work, social media and more.

Air Conditioning is also an expectation for many people. If you cannot get central AC, consider split systems or standing units for upper level bedrooms that tend to get hot.

Pool Tables give guests an option for indoor entertainment and are popular with both families and groups of couples staying together.

Private Pools are well worth the investment if you have the space to add one. Indoor pools have an especially good return on investment since they can be used no matter what the weather.

Outdoor firepits/places are a way to expand gathering space and have become sought after. You can go from basic to elaborate – basic will get the rental, elaborate will bring them back.

Community Pools are something to consider if you are buying a home. Communities like Blakeslee, Ski Harbor, Sunplace and DC Highlands are popular because of their pools. Continue reading Top Tips for Deep Creek Vacation Rental Owners